Life is art—nothing more or less than personal expression. And each of our voices is unique.

Humans are fundamentally creative. We are designed to want to express ourselves in our own unique ways.

I love writing, producing, and performing music; creating unique images with photography; building things that use hardware and software to interact with people; and designing user experiences in online media that push boundaries and expand our expectations from technology. Here are some of my pictures, several of which feature Jellyfish 12000, a project of major passion in my life.

Jellyfish 12000


Music soothes the savage beast? Sometimes, perhaps. In my experience it more often stirs our souls.

I've always been a musician. I can't stay away from it; the universe of endless possibility and exploration entrances me and always calls me back.

I have yet to meet a person who doesn't love music, whose heart has not been touched by it. I started taking guitar lessons when I was six years old. Nice job, mom and dad! Between then and now I've been involved in music in a variety of forms: I've graduated from Musicians Institute's guitar program and received a music technology minor from UCSD. I've studied music theory for years, formed and played in several bands, and toured Europe (twice) playing rock shows in smoky bars. I took a year to build a high-end recording studio and teach myself how to engineer, mix, and produce. I've recorded my own album and I'm now working on producing electronic music.

Check out the links to the right to check out my album Underbelly, from 2002 (complete with a 12-years-untouched awesome website!), and my soon-to-be-released electronic project under the name Aquasquatch.


A diverse collection of original funk, rock, singer/songwriter, and disco.


I'm not quite sure what to call the style of music I'm working on now. Maybe electro-disco? I'll be releasing the first electronic track soon—check it out and let me know what it should be called!

Marketing: spooky action at a distance.

OK, you got me: that phrase was used by Albert Einstein to describe the concept of quantum entanglement. But it could as well be used to describe marketing—or, good marketing, at least.

Every word we hear, every image we see, every event we experience: they all have the power to influence our thoughts, feelings, and actions. Marketing is about using this influence deliberately, with a specific goal in mind. My company, Mumblypeg Media, is a small, interactive agency, providing branding, messaging, design, and development services to organizations in a variety of industries. Though each of my clients has her unique goals and priorities, each also has something in common: objectives that depend on causing a response in people. An action at a distance. Maybe not so spooky after all.

Mumblypeg Media


Build. Grow. Repeat.

There's no question: it takes a certain kind of gluttony for punishment to create startup companies. But when you're hooked, you're hooked. Nothing quite matches the excitement of greeting each day knowing that it will be filled with unexpected challenges and opportunities. And that, sink or swim, you're part of the team with its hands on the helm.







A win, a loss, or yet to be determined? I count them all as positives. Even a failure is a chance to learn, and if you can't embrace uncertainty, you're not going to be doing this in the first place. Including two active projects I'm involved in, I've helped build six startups, either as a founder or early team member, since 1999. I've had my wins and losses, and even one that's back in hibernation, waiting for the right time to thaw. At the moment, I'm most excited about SurPure: a company that provides industries with cutting-edge diesel fuel filtration, improving equipment performance and production output, and saving money. And, it's a great thing for the environment, one of my other abiding passions.

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